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SAMRO
Southern African Music Rights Organisation
Through engaging workshops and legal case studies, SAMRO teaches ASE students how to manage performance royalties, licensing agreements, and copyright protections — building essential business literacy for sustainable creative careers.
SAMRO
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The primary role of the Southern African Music Rights Organisation is to administer Performing Rights on behalf of our members.
We do so by licensing music users (such as television and radio broadcasters, live music venues, retailers, restaurants, promoters and shopping centres), through the collection of licence fees which are then distributed as royalties.
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