This course introduces learners to the business and management frameworks underpinning entertainment production. It examines how production management functions as the operational backbone of creative projects, ensuring that resources, teams, and budgets are aligned with business objectives. Learners will engage with concepts such as project planning, risk management, financial control, and stakeholder coordination, while also analyzing broader industry dynamics such as globalization, technological change, and shifting audience consumption.The course emphasizes applied business skills, requiring learners to work with budgets, schedules, and project plans in simulated and real-world contexts. Learners will also explore how producers and managers make strategic decisions in response to market pressures, technological disruption, and cross-platform distribution demands.By the end of the course, learners will be able to:Explain the role of production management within the entertainment business.Analyze how market forces, technology, and competition impact production strategies.Apply business tools such as budgeting, scheduling, and risk management to entertainment projects.Evaluate stakeholder relationships and develop strategies for effective communication and coordination.Design a production management plan that aligns creative goals with financial and business objectives.This course is designed for students seeking to pursue careers in production management, media business development, and entertainment project coordination, as well as for professionals who wish to deepen their applied business expertise in the entertainment industries.