This advanced course offers a comprehensive exploration of the entertainment business with a focus on the structural, cultural, and technological forces shaping its current and future state.Learners will critically examine the global entertainment ecosystem—including film, television, streaming, gaming, live events, music, and immersive media—while assessing the impact of digitization, convergence, and shifting audience dynamics.Key areas of study include:Advanced analysis of the entertainment value chain and evolving revenue models.Globalisation and regionalisation of entertainment industries, with a focus on Africa’s strategic position.Intellectual property, licensing, and regulatory frameworks in a digital-first economy.Data-driven decision-making and audience analytics as competitive differentiators.Case studies of disruption, innovation, and cross-sector integration across global markets.Strategic foresight and scenario planning for future industry directions.