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Course List

7BusEHS

Entertainment Arts in History and Society - 7

The guest lecture series consists of 12 lectures delivered by professionals in the industry. Broad topics are suggested to the guest lecturer, however the guest lecturer is given liberty to choose a specific topic that is his or her speciality. This is a way of giving the student a more diverse point of view and to learn more about the industry from industry professionals who are specialists in a particular fields. These lectures will be attended by first, second and third year students, giving a total of 45 lectures over three years, split by credits over three courses. Though the first, second and third year students may all attend the same lecture, the research projects and interpretative reports completed in each year of study are at designed for different levels of complexity, to suite the particular year of study. For example, at NQF Level 7 students use the information gathered from the guest lecturers to critique the state of the industry and comment on technological and economic trends, and the cultural, social, and political factors influencing these trends.

7BusMan

Entertainment Business & Production Management

The Production Management course provides students with a comprehensive understanding of the financial and managerial aspects of running a business within the creative industries. Students will explore various corporate structures available to freelancers and small business owners, such as sole proprietorships and private companies (Pty.) Ltd. The course includes an introduction to basic accounting practices, focusing on the analysis of management reports like income statements and balance sheets. Key topics such as taxation, business formalisation, and understanding VAT registration will be covered. Emphasis is placed on the practical aspects of business management, including opening business accounts, managing tax obligations, and ensuring legal compliance in the South African context. A critical component of this course is the development of a sustainable Business Plan, addressing all major aspects of establishing and operating a business in the entertainment arts industry. Students will also investigate standard industry rates for actors, musicians, and voice-over artists, enabling accurate budgeting for productions. Furthermore, the course delves into scheduling productions and managing resources effectively using project management tools like Gantt charts. By the end of the course, students will be able to manage the business side of creative projects efficiently, ensuring both financial and operational success.

7BusMar

Marketing, Advertising and Sponsorships - 7

This advanced course introduces learners to the principles, strategies, and practices of brand communication in the entertainment and sponsorship sector. It integrates theoretical frameworks with hands-on applications to develop both analytical and creative skills. The course explores the strategic, creative, and innovative aspects of brand communication, with a strong focus on entertainment-driven marketing and sponsorship practices. Learners engage with real-world case studies, industry insights, and applied projects that simulate professional brand communication environments. The course moves from foundational strategy through to innovation and future trends, ensuring learners are prepared for the fast-changing entertainment marketing landscape. By the end of the course, learners will be able to design, execute, and evaluate integrated brand communication strategies across diverse entertainment platforms, ensuring measurable impact and sustainable brand growth.

7BusSta

Entertainment Business – State of Industry 7

This advanced course offers a comprehensive exploration of the entertainment business with a focus on the structural, cultural, and technological forces shaping its current and future state. Learners will critically examine the global entertainment ecosystem—including film, television, streaming, gaming, live events, music, and immersive media—while assessing the impact of digitization, convergence, and shifting audience dynamics. Key areas of study include: Advanced analysis of the entertainment value chain and evolving revenue models. Globalisation and regionalisation of entertainment industries, with a focus on Africa’s strategic position. Intellectual property, licensing, and regulatory frameworks in a digital-first economy. Data-driven decision-making and audience analytics as competitive differentiators. Case studies of disruption, innovation, and cross-sector integration across global markets. Strategic foresight and scenario planning for future industry directions.

7BusTVD

Film & TV Distribution

In this course, students will critically examine traditional and modern distribution methods, including theatrical releases, broadcast syndication, streaming platforms, and emerging digital technologies. The course integrates case studies, practical exercises, and theoretical frameworks to prepare students for the complex global distribution landscape.

7BusTVP

Production Management for Film & TV - 7

In this course, students will explore the key responsibilities and tasks associated with producing, including project development, budgeting, scheduling, securing financing, managing production teams, and overseeing the post-production process. Emphasis is placed on leadership, problem-solving, and collaboration to ensure the successful completion of a production. The course also covers industry standards, legal considerations, and the creative influence of the producer, preparing students for professional practice in the dynamic world of television and film production.

7DigAuL

Digital Mixing Techniques for Live Sound

This is a highly practical hands-on course that covers the theory, architecture, function and implementation of large scale integrated digital mixing systems in live sound reinforcement applications.

7DigAuM

Music Production Techniques

Music Production Techniques covers techniques for working with DAW systems in a professional music production environment. Concepts and skills learned in 101, 110, and 201 are reinforced with practical music-specific examples.

7DigAuP

Audio Post Production Techniques

Audio Post Productoin Techniques is a course that covers specific techniques for working with Avid® Pro Tools® in a professional post production environment. The main topics in this course are followed by exercises that allow you to practice concepts taught in class.

7DigSDS

Sound Design & Synthesis

Sound Design & Synthesis at NQF Level 7 introduces students to the art and science of sound creation using synthesisers, samplers, using field recordings. Through the analysis and synthesis of everyday sounds and special effects, students learn how to craft unique soundscapes and audio effects. The course covers fundamental and advanced synthesis techniques such as additive synthesis, FM synthesis, granular synthesis, and more, alongside practical applications of MIDI as a control protocol. Students will engage in hands-on learning by creating and manipulating sounds through oscillators, filters, modulation, and envelope generators. The course also includes exercises in field recording, where students will record sounds for use in media projects and manipulate these sounds using synthesisers and samplers.

7MedFSD

Film Sound Design Analysis

This course is a study of the use of sound in feature films. The audio elements, aspects of mixing and sound design of specific feature films are analysed. The equipment, techniques and workflows are studied, however emphasis is placed on the creative and aesthetic use of music, sound effects and foley.

7MedTec

Advanced Production Technologies

This is a research course in which the students will attend consulting sessions with the instructor who will guide and monitor their progress throughout the course of their research and writing. The instructor will present and propose a range of research topics covering advanced or experimental technology implementations. The students will do research into these areas and choose one topic to write an in-depth research paper on. For example, a Television major may find themselves focusing on all aspects of production entailing high-resolution formats, HDR, and Dolby Vision, among other advancements. As a further example, an Audio major may elect to research and write their case-study on, as well as implement the construction of, a specific item of studio hardware such as a certain kind of compressor. Students will have the opportunity to conduct focused research into the underlying concepts, technologies, and techniques shaping modern production environments. The students may chose one focused topic to research from a range of suggested technology topics, for example: Advanced audio and media applications, The use of gaming engines in broadcast graphics, Motion tracking, Advanced metadata implementation. Media management systems like Avid’s Media Central. Batch processing, Cluster computing, cloud computing, and thin-clients, Stereoscopy, Smart lens technology, Software-based audio processing and plugin design Given the rapid evolution of technology, the course content will adapt annually to incorporate the latest advancements and trends in production technologies. As students may choose the direction their research and project, sample outcomes are provided.

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© 2023 Academy of Sound Engineering. info@ase.co.za |  Tel: +27 (11) 482 9200

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Academy of Sound Engineering (PTY) Ltd is registered as a private higher education institution in terms of section 54(1)(c) of the Higher Education Act, 1997 (Act No. 101 of 1997) and Regulation 16(4)(a) of the Regulations for the Registration of Private Higher Education Institutions, 2002, to offer its registered programmes at the following sites of delivery: A. Johannesburg; B. Cape Town.


Academy of Sound Engineering (Pty) Ltd is registered to offer the following programmes: (1) Higher Certificate in Audio Technology (A, B) (2) Higher Certificate in Television and Screen Media (A) (3) Diploma in Audio Technology (A, B) (4) Diploma in Television and Screen Media (A) Registration certificate No.2009/HE07/011

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